NELSONVILLE, Ohio – Durango® Boots has been named the official boot of the Professional Rodeo Cowboys Association®‘s (PRCA) Wrangler National Finals Rodeo® (Wrangler NFR), the richest and most prestigious rodeo in the world. The three-year partnership will elevate Durango®’s presence at the event with onsite activations including sales, promotions and giveaways.
“The Wrangler NFR draws rodeo fans from across the world to celebrate and enjoy the pinnacle of western sports,” said Mike Fuller, Durango® Vice President/General Manager. “Durango® remains committed to supporting the rodeo industry and athletes, not only through events like this, but also through our robust research and development to create and build boots that support athletes and fans alike. We are proud to be named the Official Boot of the Wrangler NFR and National Sponsor of ProRodeo.”
The 2021 event will return to the Thomas & Mack Center in Las Vegas December 2–11, with Durango’s featured night being during round eight. Throughout the week, fans can interact with Durango® brand representatives and purchase Durango products at their various retail activations at Cowboy Channel Cowboy Christmas and Stetson Country Christmas.
“The PRCA is proud to welcome Durango Boots as the official boot of the Wrangler National Finals Rodeo® and as a national sponsor of ProRodeo,” PRCA CEO George Taylor said. “Durango Boots has a long history with ProRodeo athletes. Now, the PRCA and Durango Boots are creating history together.”
In recent years, Durango® has built a stable of Team Durango® athletes including Lisa Lockhart, Luke Brown, Paul Eaves, Ty Erickson, Shane Hanchey, Kelsie Chace, Zeke Thurston, Orin Larsen, Jeff Askey, Stevi Hillman, Riley Webb and professional rodeo announcer Garrett Yerigan. In partnership with these athletes, the brand has launched a collection of performance-driven styles for men and women, including the comfortable and durable Rebel Pro™ and Lady Rebel Pro™ collections.
About Durango® Boots
Founded in 1966, Durango® Boots manufactures and markets quality-crafted western and fashion footwear for men, women and children. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. For more information visit www.durangoboots.com.
About Professional Rodeo Cowboys Association®
The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA’s mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos; delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned 732 events in 2019, and there are more than 40 million rodeo fans in the U.S. The PRCA televises the sport’s premier events, with the world-renowned Wrangler National Finals Rodeo on The Cowboy Channel and RFD-TV and streaming on the PRCA on Cowboy Channel Plus App. The PRORODEO® Tour and RAM National Circuit Finals Rodeo also air on The Cowboy Channel and RFD-TV, and the PRCA on Cowboy Channel Plus App. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport and daily updates of news and results visit the PRCA’s official website, www.prorodeo.com.